Free Google and Meta Ads waste audit

You may be burning half your ad budget and not even know it.

If you spend $5,000-$20,000 a month on Google, Facebook, or Instagram ads, confusing reports can hide bad leads, missed calls, and wasted clicks. You know your trade. We know where ad money leaks.

Built for plumbers, HVAC, roofers, and trades

Cut wasted spend or improve lead quality

Top 1% agency in the country

Plain English. No marketing fog.

Ad Waste Audit

Get your free account audit

Tell us what you spend and where the leads come from. We will show you where the money is leaking.

Your ad reports can say “leads are up” while your bank account says otherwise.

Most owners are too busy running crews, answering customers, and finishing jobs to babysit Google and Meta. That is where agencies hide waste.

You are paying for junk leads

Forms, tire-kickers, spam, and bad-fit calls get counted like real opportunities.

You are getting a report, not the truth

Clicks and reported leads do not matter if they do not turn into booked jobs.

You may be burning half the budget

We often find spend going to the wrong searches, weak campaigns, or leads nobody follows up with fast enough.

What Magnitude looks for

We inspect the parts of your ad account that most business owners should never have to learn.

1

Where the money is going

  • Wasteful keywords

  • Wrong locations

  • Brand traffic padding results

  • Budgets pointed at weak campaigns

2

Whether leads are worth anything

  • Calls vs form fills

  • Spam and low-intent leads

  • Booked-job visibility

  • Which ads bring real jobs

3

Whether your agency is guessing

  • Bloated reporting

  • Bad campaign structure

  • No clear testing plan

  • No answer for wasted spend

4

What happens after the lead

  • Call tracking

  • Instant SMS and email

  • Missed-call follow-up

  • Slow follow-up gaps

What you get back

A straight answer on whether your ads need less spend, better leads, or a smarter system behind them.

A waste estimate

Where your monthly ad money appears to be leaking and what that may be costing you.

A lead quality review

Which campaigns look like real opportunity and which ones are just making the report look busy.

A short fix list

What to cut, what to repair, and what to improve first so the next dollar works harder.

Built for owners who know the trade, not PPC jargon

Plumbing, HVAC, electrical, roofing, garage doors, pest control, painting, and other local service companies spending $5,000-$20,000+ per month.

You do not have time to decode ad platforms

You should not need to understand every button in Google Ads to know if your money is being handled right.

You want a more qualified team in the account

Magnitude brings deeper experience, sharper controls, and top 1% agency standards to local service growth.

Proven Meta & Google Ads Expertise

Magnitude paid media team has managed hundreds of Meta and Google ad accounts across the home services, local services, and small business sectors. Our advertising systems are built on real campaign data, not theory.

Our team has serviced 3,000+ clients, managed more than $20 million in ad spend, and developed hundreds of case studies showing measurable improvements in lead generation, cost per lead, conversion volume, booked calls, and revenue growth.

Attic Clean Up & Rodent Proofing – Client Win Report

Since January 29, 2024

Ad Spend

$57,034.02

Invested in Meta ads

Leads

1,707

Qualified leads generated

Cost Per Lead

$33.41

Average CPL

Closed Deals

64

Lead converted to customer

Close Rate

3.75%

Lead-to-customer

ROAS

4.77x

Return on ad spend

$272,152.91

Revenue generated directly from Meta ads

Lounger Hammock Stand Company – Client Win Report

Since July 17, 2025

Ad Spend

$27,158.48

Invested in Meta ads

Purchases

461

Purchases generated

Cost Per Purchase

$58.91

Average CPP

Revenue

$155,537

Revenue generated

Sales

461

Attributed purchases

ROAS

5.73x

Return on ad spend

$155,537

Revenue generated directly from Meta ads

Bedrolls / Outdoor Sleep Gear – Client Win Report

Since March 6, 2025

Ad Spend

$140.12K

Invested in Meta ads

Purchases

1,795

Purchases generated

Cost Per Purchase

$78.06

Average CPP

Revenue

$768,945

Revenue generated

Sales

1,795

Attributed purchases

ROAS

5.49x

Return on ad spend

$768,945

Revenue generated directly from Meta ads

Pool Industry – Client Win Report

Since April 15, 2024

Ad Spend

$45,969.62

Invested in Meta ads

Leads

1,867

Qualified leads generated

Cost Per Lead

$24.62

Average CPL

Closed Deals

46

Lead converted to customer

Close Rate

2.46%

Lead-to-customer

ROAS

94.18x

Return on ad spend

$4,329,220

Revenue generated directly from Meta ads

Stop paying for clicks that do not turn into jobs.

Request the audit and see whether we should cut waste, improve lead quality, or rebuild the system.

Magnitude AI Agency

Google and Meta Ads waste audits for local service businesses